Aro is a digital health and beauty platform where one can book spa and salon services to come to the comfort of their own homes. Created as the sister brand of O Spa Salón, a well-established and iconic spa and beauty salon of northern Mexico, Aro needed to work jointly with O. while also having its unique communicative strategy and visuals.

The human figure served as our initial inspiration, drawing the lines and curves found in our own bodies into a cohesive brand identity. We wished to represent the beauty found innately in each one of us, and how one only must pay attention to it to revel in its beauty and health. With its stark and minimalist use of graphics and type, and curated photographic elements, Aro establishes itself as a luxurious and elegant addition to the world of health and beauty.

Photographs done in collaboration with Mariana García.