Doppia M is a streetwear brand inspired by dualities, exploring the contrast of light and dark within each person. Born from the need to express oneself without filters and challenge norms, Doppia M seeks to build a community that thrives on authenticity and brotherhood.

Influenced by urban culture, graffiti, street art and vintage Italian aesthetics, each brand touchpoint is a statement of a rebel identity, a symbol of brotherhood for those brave enough to be themselves. With unfiltered experimentation at its core, Doppia M pushes design boundaries, using bold visuals, graphics, and techniques to project its authenticity.

For this project, we went to the streets of Guadalajara to get a genuine feel of their urban culture. Inspired by the street art, skaters and grafiti that we saw there, we developed a shifting brand identity utilizing spray paint, digital tools and even collage. We created brand playlists, designed their merch, and even made small digital photo books inspired by fanzines. Ultimately, Doppia M is a war cry declaring that each person is worth for two — an affirmation of who you are, a resistance to the mainstream.