So-called “astronaut food” gets a much needed update, firmly moving lyophilised food from meals that one solely used to eat in science museums and field trips into a delightful, sensory snack for all occasions. We were approached by Kipa to create their brand, as well as their general conceptual framework and packaging design. 

We created an identity that feels futuristic while allowing the simple ingredients of the products to speak for themselves. We also helped in creating a visual system for the candy line of Kipa, basing ourselves off of the periodic table and chemical reactions, while maintaining a lively and vibrant color palette. Kipa is indeed the future food. 

Photographs taken by Andrea Quintanilla.