Located in southeastern Mexico, Mimado is more than a café—it's a statement. A sanctuary for those who refuse to conform to the conventional rules of dining, Mimado rewrites the standards of hospitality, placing indulgence and customer satisfaction above all else. It is a café inconforme, a place for dreamers.

With an attitude that’s bold, unafraid of being bratty, and refreshingly unfiltered, Mimado rejects the stiff formalities of traditional service in favor of an experience that’s playful, rebellious, and full of personality. Its brand identity thrives on contrast—mixing sharp wit with laid-back indulgence, luxury with irreverence.

A manifesto-driven narrative fuels its visual language, merging expressive typography, hand-drawn illustrations, and punchy statements that challenge what a café should be.

At Mimado, rules are meant to be bent, expectations flipped, and every visit feels like a small act of rebellion. Because sometimes, being spoiled is exactly what you deserve.

Illustrations done by Daniela Rodríguez.