Zobo is a game-changer—Mexico's first sparkling hibiscus soda, redefining a classic with an effervescent twist. When the team behind Zobo approached us, we immediately saw its potential: hibiscus tea is deeply loved in Mexico, and carbonating it unlocks a whole new way to experience it—refreshing, unexpected, and full of energy.

Our goal was to create a brand as iconic as the drink itself—one that captures the nostalgia of traditional hibiscus tea while feeling fresh, vibrant, and unmistakably modern. Inspired by legacy brands like Coca-Cola and Topo Chico, we crafted a visual identity built on bold contrasts: deep reds and rich purples, echoing the drink's natural hues; hand-drawn lettering that adds an artisanal, human touch; and dynamic, effervescent textures that bring Zobo's fizzing personality to life.

Zobo is more than a drink—it's a statement to live passionately. It reinvents a beloved staple, proving that tradition isn't meant to be followed, but reimagined. Playful, bold, and unapologetically different, Zobo invites you to break the rules—because sometimes, the best way to honor the past is to shake it up for new generations.