Driving mental health in the workplace.
OUR CRAFT
DESIGN, STRATEGY & MARKETING
LOCATION
MEXICO
Mi Mente is a brand dedicated to improving the mental and emotional
well-being of employees in the workplace. Its holistic approach allows organizations to implement personalized strategies for employee wellness through comprehensive data analysis and statistics, facilitating decision-making aimed at reducing absenteeism and fostering a healthier, more productive work environment.
Mental well-being at work is like an invisible support network: when present, it strengthens employees; when absent, the consequences can be significant. Mi Mente seeks to reduce suffering in the world by providing tools and support to help companies prioritize the mental health of their human talent.
Branding and illustrations done by Anagrama.
THE CHALLENGE
Mi Mente approached Sin Tesis in 2023 with the initial need to create a promotional video for their website. However, as the relationship evolved, it became evident that a more strategic approach and a comprehensive visual identity were needed to reflect the same level of professionalism as the company's operations, consolidating Mi Mente as a trustworthy and well-structured brand both internally and externally.
This presented the challenge of ensuring that every aspect of the brand consistently conveyed its mission and values. It required aligning perception with purpose to build lasting credibility and impact.
THE SOLUTION
We approached the project with a strategic and creative vision, providing solutions in three key pillars:
- Brand Design and Visual Materials: Development of presentations, event materials, and graphic pieces that clearly and attractively conveyed Mi Mente's message.
- Strategy & Storytelling: Beyond design, we focused on creating content to communicate Mi Mente's value through an external channel showcasing companies and their employees, alongside an internal channel aimed at fostering pride in the company's mission and the service it provides to the world.
- Creative and Marketing Support: We offered strategic support for key initiatives such as promoting the use of the Sherpa App, workshops, and mental health-focused campaigns.
“The greatest opportunity to increase productivity in Mexico is by improving people's mental health. Sin Tesis understands this issue and joined our mission and beyond. Now our image reflects the same level of professionalism as our operations, achieving consistency between who we are and how we present ourselves.”
- Alberto Fernandez, Mi Mente founder and CEO
THE IMPACT
THE BOTTOM LINE
Since implementing these solutions, Mi Mente has experienced significant improvements:
- Enhanced Brand Professionalism: The visual and communication identity now reflects the quality of the services they provide.
- Greater Internal and External Consistency: The brand's perception has improved both within the company and among its audience, aligning its image with its mission, product quality, and service.
- Long-Term Strategic Relationship: What started as a one-off project evolved into a comprehensive partnership in design, content, and marketing strategies.
THE BOTTOM LINE
With a stronger identity and a clear strategic focus, Mi Mente is ready to continue growing as a benchmark in corporate mental health. Their vision is to keep innovating solutions that positively impact more companies and employees.
The evolution of Mi Mente demonstrates the power of well-executed strategic brand consultancy. At Sin Tesis, we believe in building impactful brands capable of transforming the lives of people and businesses.
INMUTA ESTUDIO
INMUTA ESTUDIO
INMUTA ESTUDIO
INMUTA ESTUDIO
INMUTA ESTUDIO
