Empowering financial freedom through innovative technology.
OUR CRAFT
BRANDING & UI
LOCATION
EL SALVADOR
Rebu is an fintech company based in El Salvador, designed to give businesses the ability to offer their employees access to on-demand wages. Its purpose is to improve workers’ financial well-being while acting as a strategic partner for companies looking to optimize their human resources management.
Rebu understands that financial life is like a river—sometimes smooth, sometimes turbulent. Rebu is the vessel that helps people navigate the ever-changing waters of their finances with confidence. With a user-centric approach, the platform prioritizes intuitive and accessible design, ensuring that anyone—regardless of age or tech skills—can use their platform with ease.
THE CHALLENGE
Rebu initially approached Sin Tesis with a request for a rebranding and for the UX/UI design for their app. However, as the design process evolved and through a brand consultancy, the company identified a deeper need: a redesign that places user needs at its very core. The existing color palette and overall graphic style felt distant from the lived realities of their users and overly tech-driven, making it difficult to associate the brand with its core mission.
The challenge was clear: To build a more human, approachable brand that aligns with Rebu’s vision of empowering employees through immediate access to their wages.
THE SOLUTION
We approached the project holistically, developing a full redesign of Rebu’s digital experience. Our solution was structured around three key pillars:
- Brand Strategy: Redefining Rebu’s identity to align with its mission of enhancing workers’ financial well-being.
- Storytelling & Communication: Crafting a clear and relatable narrative that emotionally connects with users and reinforces the brand’s purpose.
- Optimized UX/UI Design: Creating an intuitive and accessible interface to ensure a seamless and engaging user experience.
“Working with Sin Tesis was a smooth, friendly, and insightful experience. From day one, they understood our vision and helped us take it even further, especially through their storytelling. Now, we feel empowered and confident in our brand identity.”
- Guillermo Torres, Rebu co-founder
THE IMPACT
THE BOTTOM LINE
Since implementing the new identity and digital product redesign, Rebu has seen significant improvements:
- Stronger user connection: The app is now more intuitive and efficient, reducing friction and usability concerns.
- Enhanced brand perception: The new identity has been well received both internally and externally, presenting a more audience-aligned image.
- Increased employee confidence and focus: The Rebu team has shared that their team now understand their business intent clearly, allowing them to shift their focus to growth and expansion.
THE BOTTOM LINE
With a strong brand identity and an optimized digital experience, Rebu is positioned to evolve into a comprehensive HR services platform. Their goal is to continue expanding their offering, becoming a full-suite solution for improving employees’ financial well-being.
Rebu’s transformation is a clear example of the impact a well-executed branding strategy can have on a company’s growth and market positioning. At Sin Tesis, we believe in creating purpose-driven brands capable of generating positive change in people’s lives.
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